Fibisco Choco Mallows
CHOCO MALLOWS are chocolate-covered marshmallow biscuits individually wrapped in aluminum foil. These are made by Comfoods Philippines. #KwentongFibisco
Fibisco Choco Mallows “Quirks” 15-second online commercial (2015)
Taglish voiceover: “Paano ka kumain ng Fibisco Choco Mallows? Habang nag-aabang sa crush mo? While dancing? Mas happy ang everyday moments ‘pag kasama ang Fibisco Choco Mallows.”
English translation: How do you eat Fibisco Choco Mallows? While waiting for your crush? While dancing? Everyday moments are happier when together with Fibisco Choco Mallows.”
PRJ HAPPY (QUIRKS)
Client: Comfoods, Inc.
Agency: Image Dimensions
Director: Nui Cortes
The snack line Fibisco belongs to Comfoods.
Comfoods’ rival in the Filipino snack market could well be the humongous Jack n Jill line, which belongs to Universal Robina Corporation (URC).
The equivalent product of Jack n Jill is Mallow Puff, described as “chocolate-coated mallow on a cake.” Each package contains “2 BIG PIECES!” On the label, under the name “Mallow Puff” in smaller type are the words “Choco Mallow.”
More photos and information to be added soon. Please check back! 🙂