“The Filipino Food Movement” was formally registered as a corporation by the OMGpeke company in 2015.
Contrary to what casual observers have said about FFM being non-proprietary, it is in fact an owned entity that was founded and is under the stewardship of people representing the same company that pirated at least two food brand names from the Philippines — Magnolia and Pampanga’s Best.
Pinikpikan is a dish from the mountains of the Cordillera region in the Philippines. It is prepared by beating a live chicken with a stick prior to cooking. This is done to tenderize the meat and induce blood clotting.
The Philippines is a huge beachhead for the Hallyu (the “Korean Wave” of pop culture that hit the world like a tsunami), and when BTS mentioned that they ate Filipino food, it was to the delight of literally millions of Philippine fans.