Filipino kitchen warriors like Myke “Tatung” Sarthou have for years worked to uplift everything local.
From searching for everything traditional to patronizing and promoting local, heirloom ingredients and dishes, they have looked deeper into our history, visited further into our small towns and have created relationships with the farmers and food producers from all over our archipelago.
A company in the United States has been marking their own ice-cream products with the “Magnolia” name, using San Miguel’s iconic oval logo. That company Ramar has no affiliation with San Miguel Philippines. Even today, many Filipino Americans assume that the Magnolia ice-cream they eat in the USA is related to the Magnolia in the Philippines. It is not.
“The Filipino Food Movement” was formally registered as a corporation by the OMGpeke company in 2015.
Contrary to what casual observers have said about FFM being non-proprietary, it is in fact an owned entity that was founded and is under the stewardship of people representing the same company that pirated at least two food brand names from the Philippines — Magnolia and Pampanga’s Best.
The Philippines is a huge beachhead for the Hallyu (the “Korean Wave” of pop culture that hit the world like a tsunami), and when BTS mentioned that they ate Filipino food, it was to the delight of literally millions of Philippine fans.